WHY DO PEOPLE SHARE WHAT THEY DO? EXPERTS PROFFER ANSWERS
- January 22, 2017
- Posted by: mohit
- Category: Informative
What really makes you stop reading that article on your device, open up a social media and share it with your friends? Could it be logic? Emotion? Something else?
Experts say there is more to social sharing than what the tenets of psychology have stated. The strange and peculiar nature of our brain is the reason we strongly debate the size of a pair of shoes or the color of a dress or why we share the post of a grieving mother after the death of her daughter or why we don’t feel comfortable until we share that video of the ice-cream eating dog with our friends.
It’s definitely not logic that precipitates that; it’s emotions. Yes emotions! What other explanation can you give for 8.2 million views on a YouTube Music Video that a majority of the people claimed to have disliked?
If you want your posts on Facebook to be shared regularly or any of your other contents, then understanding the ‘why’ and the ‘how’ behind social share is key in showing you how to sculpt the perfect post with your words, pictures or videos for your audience. In order to do so, you might want to:
1. Have a clear knowledge of why people share content.
2. Know what kind of content they are most likely to share.
3. Write contents that satisfy those emotions.
We’ve put together a few handy tips on how to gain the knowledge of what your audience wants and start the process of delivering it to them aptly.